Craig Hockenberry on the first Apple channel

It also sets a precedent for the future. Could this be akin to HBO creating premium content for it's subscribers? Or Netflix producing its own shows to make it's streaming service more desirable?
Apple first got its feet wet in the content business with music in iTunes. What we're seeing here may be the company?s first effort in the video business.

Sounds about right to me? as I mentioned in iTunes live a few days ago